I almost wanted to call this blog “I can’t believe they wanted my opinion!?”, but honestly, I can...  Because that’s what I’ve learned is the Alfaparf way.

Back in 2020, I got an email asking if I wanted to test out a new top-secret product that Alfaparf was creating.  Obviously, my answer was “heck yes”!  I was expecting something that had already been created.  A product that was about to launch.  No. No, my friends, this was a product that was still being formulated and developed.  It was freaking Color Wear Gloss Toner in one of its first rounds of testing!

I experimented with it that day on dry and wet hair and they were on to something, but it just wasn’t there yet. Let’s just imagine getting to tell an international brand, “you’re not quite there yet”.  But, that’s exactly the feedback I was asked to give.  My honest feedback.  

Not only did they not fire me, (thank the gods) but they also thanked me, and sent me another round to test out.  Why?  Because the function for an active living breathing stylist behind the chair day in and day out matters for them.  

The next round they nailed it.  I’ve been using liquid demis my whole career (18 years to be exact) so for something to be enticing for me to use I need more than just the good stuff I know it’s made with, I need something that feels familiar. I guess you could say old dog new tricks syndrome.  

This final round of testing delivered just that.  The gloss now was super easy to use at the bowl, not too thick, and emulsified like I was used to for easy product spread.  But, there was something I wasn’t quite used to.  It was TRANSPARENT WHILE PROCESSING.  I didn’t have to sit and guess and hope and pray that I had formulated correctly underneath super confusing direct dyes, I could see exactly what was happening. 

BOOM.  Alfaparf, we have a winner.

Today, as I sit and write this blog (outside at Starbucks obviously) I actually got to unpack my very first shipment of Color Wear Gloss Toner for my very own salon.  It sort of feels like a dream to know that I got to play a small part in developing a product that I just know is going to make you as happy as it has made me.

If you’re still reading...thank you.  Hashtag “still here”, but now you need to call your rep or go to your pro account and order yours today.  You’re going to love it.  I know it!

Want to find out more about the new Color Wear Gloss Toner? Click HERE!