Evolution of the Color - Dream Factory

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Alfaparf Milano wants to celebrate beauty as a source of positivity because we know beauty has the power to lift people’s spirit and help them face difficult times with a smile. So, dream on with the new Dream Factory Collection, and our dreamy shades…


Crystal Rose includes two shades inspired by the soft pink tones of the kunzite and amethyst gemstones. The blush base makes these tones versatile to suit any skin tone.


Crystal brown includes three shades that evoke the richness of the natural pigments of crystals, like Quarzo, Aragonite and Topaz, channeling Earth tones. The brown in these shades perfectly recall the sophistication of the warm, golden undertones of the stones.


Alfaparf Milano Evolution of the Color Cube is a permanent hair coloring cream, enriched with Hyaluronic Acid and formulated without PPD. Evolution of the Color delivers color excellence, 100% grey coverage, longevity, and perfect hair integrity thanks to its innovative 3D technology and Italian formula.

The 3D Technology perfectly colors hair due to three exclusive components:

  • Multi Lamellar Vehicle (MLV) protects the pigments during the mixing phase to prevent oxidation and allow pigments to penetrate deeper into the hair shaft. Pigments remain small, and as a result, the cuticle remains undamaged, softer, and with a more vibrant color.
  • Hyaluronic Acid (HA) delivers unbeatable, long-lasting color results with increased shine and exceptional hydration and conditioning properties. It allows a perfectly even color distribution and adherence, for better coverage and greater elasticity.
  • Hyper-Intense Color System (HCI) are crystallized micro-pigments to penetrate the shaft for a higher pigment concentration and minimal opening of the cuticle. Pigments transform into complex molecules that give an extremely pure and shiny end-result.


  • Contains 3D Technology: Hyaluronic Acid (HA), Multi-Lamellar Vehicle (MLV), and Hyper-Intense Color System (HCI)
  • Lifting power, up to 3 levels
  • 100% grey coverage
  • Low alkalinity (.07% during application)
  • No PPD, for an even less sensitizing formula
  • Provides elasticity and resistance to damage
  • Minimal opening of the cuticle
  • Intense color and vibrancy
  • Incredible shine
  • Long lasting color
  • Final color purity 99%


How To Use

Mix Evolution of the Color with Oxid'o in a mixing ratio of 1:1.5 in a bowl. Apply the mixture to dry, unwashed hair. Processing time 35 minutes.