{"product_id":"evolution-of-the-color-shine-effect","title":"Evolution of the Color - Shine Effect","description":"\u003cp\u003e\u003cspan class=\"TextRun SCXW8205565 BCX0\" lang=\"EN-US\" data-contrast=\"auto\"\u003e\u003cspan class=\"NormalTextRun SpellingErrorV2Themed SCXW8205565 BCX0\"\u003eAlfaparf\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW8205565 BCX0\"\u003e Milano Professional's Evolution of the Color Shine Effect- A new \u003c\/span\u003e\u003c\/span\u003eammonia and MEA-free permanent hair color formula with carefully selected dyes to offer a natural-looking, luminous color result with radiant tones.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan data-ccp-props='{\"201341983\":0,\"335559739\":160,\"335559740\":259}'\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cstrong\u003eColor Lamination Technology – Patented in the US and Italy \u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThe patented technology of Evolution of the color Shine effect, using an innovative combination of an alkalizing agent with an emollient oil, preserves the cosmetic feel of the hair during the coloring process. The alkalizing agent, which replaces those most commonly found in the market (such as ammonia and MEA), works in synergy with the emollient oil in order to give the hair a better cosmetic appearance and superior shine.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cb\u003e\u003cspan data-contrast=\"auto\"\u003eUp to 3 Levels of Lightening\u003c\/span\u003e\u003c\/b\u003e\u003cspan data-ccp-props='{\"201341983\":0,\"335559739\":160,\"335559740\":259}'\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-contrast=\"auto\"\u003eIlluminate your clients' locks with up to three levels of stunning lightening, allowing you to unleash your creativity and achieve mesmerizing transformations. \u003c\/span\u003e\u003cspan data-ccp-props='{\"201341983\":0,\"335559739\":160,\"335559740\":259}'\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cb\u003e\u003cspan data-contrast=\"auto\"\u003eLamination Effect\u003c\/span\u003e\u003c\/b\u003e\u003cspan data-ccp-props='{\"201341983\":0,\"335559739\":160,\"335559740\":259}'\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eHair appears up to \u003cspan class=\"s1\"\u003e6 times\u003c\/span\u003e shinier from the first application, thanks to the lamination effect of Evolution of the color Shine effect\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cb\u003e\u003cspan data-contrast=\"auto\"\u003eMaximum Care for Your Hair\u003c\/span\u003e\u003c\/b\u003e\u003cspan data-ccp-props='{\"201341983\":0,\"335559739\":160,\"335559740\":259}'\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-contrast=\"auto\"\u003eInfused with a nourishing blend of ingredients, our formula goes beyond coloring, providing the hair with the TLC it deserves, leaving it feeling irresistibly soft and silky. \u003c\/span\u003e\u003cspan data-ccp-props='{\"201341983\":0,\"335559739\":160,\"335559740\":259}'\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cb\u003e\u003cspan data-contrast=\"auto\"\u003eHyaluronic Acid\u003c\/span\u003e\u003c\/b\u003e\u003cspan data-ccp-props='{\"201341983\":0,\"335559739\":160,\"335559740\":259}'\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-contrast=\"auto\"\u003eDelve into the realm of luxury with the inclusion of hyaluronic acid, known for its hydrating properties, ensuring your hair remains hydrated and radiant throughout the coloring process. \u003c\/span\u003e\u003cspan data-ccp-props='{\"201341983\":0,\"335559739\":160,\"335559740\":259}'\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cb\u003e\u003cspan data-contrast=\"auto\"\u003eFree from PPD\u003c\/span\u003e\u003c\/b\u003e\u003cspan data-contrast=\"auto\"\u003e \u003c\/span\u003e\u003cspan data-ccp-props='{\"201341983\":0,\"335559739\":160,\"335559740\":259}'\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-contrast=\"auto\"\u003eRest assured knowing that our formula is crafted with safety in mind, free from PPD and other harsh chemicals, offering a gentle yet effective coloring experience for you and your clients.\u003c\/span\u003e\u003cspan data-ccp-props='{\"201341983\":0,\"335559739\":160,\"335559740\":259}'\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cb\u003e\u003cspan data-contrast=\"auto\"\u003ePatented Color Guard Technology\u003c\/span\u003e\u003c\/b\u003e\u003cspan data-contrast=\"auto\"\u003e \u003c\/span\u003e\u003cspan data-ccp-props='{\"201341983\":0,\"335559739\":160,\"335559740\":259}'\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-contrast=\"auto\"\u003eElevate your coloring expertise with our exclusive technology, meticulously crafted to preserve the vibrancy and longevity of your stunning creations. \u003c\/span\u003e\u003cspan data-ccp-props='{\"201341983\":0,\"335559739\":160,\"335559740\":259}'\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cb\u003e\u003cspan data-contrast=\"auto\"\u003eBlue Light Protection\u003c\/span\u003e\u003c\/b\u003e\u003cspan data-contrast=\"auto\"\u003e \u003c\/span\u003e\u003cspan data-ccp-props='{\"201341983\":0,\"335559739\":160,\"335559740\":259}'\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-contrast=\"auto\"\u003eShield your hair from the harmful effects of blue light, ensuring your color remains as captivating as the day it was applied. \u003c\/span\u003e\u003cspan data-ccp-props='{\"201341983\":0,\"335559739\":160,\"335559740\":259}'\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eBenefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eLifting power, up to 3 levels\u003c\/li\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp data-pm-slice=\"1 1 []\"\u003eUp to +73% shine from the first application\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003c\/li\u003e\n\u003cli\u003e100% grey coverage\u003c\/li\u003e\n\u003cli\u003eLow alkalinity (.07% during application)\u003c\/li\u003e\n\u003cli\u003eNo PPD, for an even less sensitizing formula\u003c\/li\u003e\n\u003cli\u003eProvides elasticity and resistance to damage\u003c\/li\u003e\n\u003cli\u003eMinimal opening of the cuticle\u003c\/li\u003e\n\u003cli\u003eIntense color and vibrancy\u003c\/li\u003e\n\u003cli\u003eIncredible shine\u003c\/li\u003e\n\u003cli\u003eLong lasting color\u003c\/li\u003e\n\u003cli\u003eFinal color purity 99%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003cp class=\"p1\"\u003eEvolution of the Color Shine effect is mixed in a 1:1 ratio with the Oxid’O activator.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e \u003c\/p\u003e\n\u003cp class=\"p1\"\u003eDownload the step-by-step \u003ca href=\"https:\/\/app.box.com\/s\/9e1ridpig29zo9w3rab4pi6g077b57yr\"\u003e\u003cem\u003eHERE\u003c\/em\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eFor ingredient listing by shade, and safety data information \u003ca href=\"https:\/\/app.box.com\/s\/7d8pak15vq4biy5rafsgllmudzmvxxb2\" target=\"_blank\" rel=\"noopener\"\u003eclick here.\u003c\/a\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"ALFAPARF MILANO","offers":[{"title":"Choose Color","offer_id":48170299228388,"sku":null,"price":10.36,"currency_code":"USD","in_stock":true},{"title":"1 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