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Alfaparf Milano Color Wear is vegan demi-permanent color. This renewed formula with patented technology stands out due to its gentleness on the hair, offering a variety of salon services and color customization without compromising on performance.

With over 40 shades, now mixed with Oxid'O, its maximum performance includes 100% gray coverage, increased color longevity, enhanced combability, dynamic shine and increased hair integrity. Free from ammonia, MEA (ethanolamine), PPD, Alcohol and Silicones.

This vegan formula is Arginine-based - which is an amino acid, 100% of natural origin, very similar to the hair as its already present in the protein structure. Also including a blend of semi-fermented oils of natural origin with nourishing, anti-oxidant, protective and anti-frizz properties (Contains: Camellia Seed Oil, Sweet Almond Oil, Argan Oil, Green Tea Oil, and Sunflower Oil).

Its innovative gel cream structure allows for an easy application and rinse off. It does not drip and the emulsifying complex (patented) enables the color to be distributed consistently for an even-looking result. All of these new characteristics ensure increased shine, hair integrity, combability, and color longevity.


  • Vegan Formula
  • Free from animal derived ingredients
  • Enriched with natural, semi-fermented oil for nourishing, anti-oxidant, and anti-frizz effect Arginine-based – Patented technology
  • New and innovative alkalinizing agent
  • Amino Acid, derived from plant sugars
  • Similar protein structure as hair Innovative Gel Cream
  • Innovative gel cream texture
  • Patented emulsifying complex
  • Easy to apply and rinse off
  • Does not drip during application
  • Consistent color distribution + even results Free- from Formula
  • Free from Ammonia, MEA, PPD, Alcohol and Silicones Maximum Performance
  • Deposit of up to 3 Levels
  • 100% grey coverage
  • Tonal alignment with Evolution of the Color shades
  • 92% color intensity maintained after 12 shampoos**
  • 149% more shine vs. original formula*** Recycled Packaging
  • Box made from 90% recycled paper
  • Tubes produced with recycled aluminum
  • Reducing our carbon footprint + overall environmental impact
  • QR code included to replace instruction sheet

How To Use

Mix Color Wear with Oxid’O at a ratio of 1:2 in a bowl. Apply the mixture to dry, unwashed hair. Processing time 10-25 minutes. Please note that Color Wear offers a variety of services which varies mixing ratio, developer volume and processing time – please refer to technical wall chart for details on each service.


For ingredient listing by shade, click here.