Alfaparf Milano Professional

The #1 Italian brand in the hair salon industry

Italian quality, creativity and performance across professional color, care, treatment and styling systems created for the work of salon professionals.

Discover the lines Shop all products
Alfaparf Milano Professional artists
Alfaparf Milano Professional
Italian quality Professional color Salon care + treatment Creative performance

Discover the lines

APM Color

Evolution of the Color Evolution of the ColorShop now Precious Nature professional color Precious NatureShop now Revolution direct coloring cream RevolutionShop now Color Wear demi-permanent color Color WearShop now
Alfaparf Milano BB Bleach

Professional lightening

BB Bleach

Destination blonde in all its shades.

BB Bleach is enhanced with biomimetic quaternized keratin, an innovative boost of protection for the hair that repairs + reconstructs the natural fibers.

Shop BB Bleach

Professional care

APM Care

Semi di Lino Semi di LinoShop now Precious Nature hair care Precious NatureShop now Lisse Design Keratin Therapy Keratin TherapyShop now Sublime Cristalli Sublime CristalliShop now
Discover the power of flax seed oil

Semi di Lino

Discover the power of flax seed oil

Explore Semi di Lino
Shop Alfaparf Milano Style Stories

Professional styling

Style Stories

Because every story is a style story.

A full line of styling products –18 in total!– to tackle every occasion with the right style. Because a look always has a story to tell.

Shop Style Stories