The #1 Italian Brand in the Hair Salon Industry

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EVOLUTION OF THE COLOR

PRECIOUS NATURE

REVOLUTION

COLORWEAR

BB BLEACH

DESTINATION BLONDE
IN ALL ITS SHADES.

‍BB BLEACH IS ENHANCED WITH BIOMIMETIC QUARTERNIZED KERATIN, AN INNOVATIVE BOOST OF PROTECTION FOR THE HAIR THAT REPAIRS + RECONSTRUCTS THE NATURAL FIBERS.
 

SEMI DI LINO

PRECIOUS NATURE

KERATIN THERAPY

SUBLIME CRISTALLI

STYLE STORIES

BECAUSE EVERY STORY
IS A STYLE STORY

A FULL LINE OF STYLING PRODUCTS –18 IN TOTAL!– TO TACKLE EVERY OCCASION WITH THE RIGHT STYLE. BECAUSE A LOOK ALWAYS HAS A STORY TO TELL.