Code Red: The Boldest Color Challenge Yet
Step into the season’s most daring movement. Code Red is Alfaparf Milano Professional’s fearless celebration of red – crafted with the truest, most vibrant tones in the industry. Our ambassador team put these shades to the test, proving that when it comes to red, no one does it better.
We Make the Best Color. Period.
Alfaparf Milano means rich pigments, rooted bases, and limitless color creativity. Backed by Italian innovation and salon-grade science, each formula delivers vibrant color, lasting shine, and uncompromising integrity. Precision meets passion in every drop. That’s why we created Code Red—more than a launch, it’s a challenge. We’re inviting colorists everywhere to push the boundaries of creativity and transform clients with shades that turn heads and stop traffic. Whether it’s fiery copper, sultry crimson, or rich ruby, our reds deliver unmatched intensity and dimension.
Take The Color Challenge
Ready to see for yourself why Alfaparf reds are untouchable? Book your Code Red Color Challenge today. Experience the depth, shine, and staying power that sets us apart.
BOOK A COLOR CHALLENGE