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Alfaparf Milano Professional's Evolution of the Color Shine Effect- A new ammonia and MEA-free permanent hair color formula with carefully selected dyes to offer a natural-looking, luminous color result with radiant tones.
Color Lamination Technology – Patented in the US and Italy
The patented technology of Evolution of the color Shine effect, using an innovative combination of an alkalizing agent with an emollient oil, preserves the cosmetic feel of the hair during the coloring process. The alkalizing agent, which replaces those most commonly found in the market (such as ammonia and MEA), works in synergy with the emollient oil in order to give the hair a better cosmetic appearance and superior shine.
Up to 3 Levels of Lightening
Illuminate your clients' locks with up to three levels of stunning lightening, allowing you to unleash your creativity and achieve mesmerizing transformations.
Lamination Effect
Hair appears up to 6 times shinier from the first application, thanks to the lamination effect of Evolution of the color Shine effect
Maximum Care for Your Hair
Infused with a nourishing blend of ingredients, our formula goes beyond coloring, providing the hair with the TLC it deserves, leaving it feeling irresistibly soft and silky.
Hyaluronic Acid
Delve into the realm of luxury with the inclusion of hyaluronic acid, known for its hydrating properties, ensuring your hair remains hydrated and radiant throughout the coloring process.
Free from PPD
Rest assured knowing that our formula is crafted with safety in mind, free from PPD and other harsh chemicals, offering a gentle yet effective coloring experience for you and your clients.
Patented Color Guard Technology
Elevate your coloring expertise with our exclusive technology, meticulously crafted to preserve the vibrancy and longevity of your stunning creations.
Blue Light Protection
Shield your hair from the harmful effects of blue light, ensuring your color remains as captivating as the day it was applied.
Benefits
- Lifting power, up to 3 levels
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Up to +73% shine from the first application
- 100% grey coverage
- Low alkalinity (.07% during application)
- No PPD, for an even less sensitizing formula
- Provides elasticity and resistance to damage
- Minimal opening of the cuticle
- Intense color and vibrancy
- Incredible shine
- Long lasting color
- Final color purity 99%
How To Use
Evolution of the Color Shine effect is mixed in a 1:1 ratio with the Oxid’O activator.
Download the step-by-step HERE
Ingredients
For ingredient listing by shade, and safety data information click here.
