Great Color Starts with the Right Tools
The best colorists know the formula is only part of the job.
You can have the perfect inspo photo, know exactly where you want the color to land and still need the right tool to get there. Some clients need permanent coverage. Some need lift. Some want that same permanent-color performance with a ton of shine. And plenty of clients absolutely do not need permanent color pulled through their mids and ends again.
That’s where having options matters.
Evolution of the Color, Evolution of the Color Shine Effect and Color Wear all have a different job behind the chair. Knowing when to reach for each one makes formulating easier — and gives you a lot more room to customize the service instead of treating every head of hair the same way.
EVOLUTION OF THE COLOR: WHEN YOU NEED PERMANENT COLOR TO DO THE WORK
Evolution of the Color is the workhorse.
When you need permanent gray coverage, lift, a dependable root formula or a bigger color change, this is where to start.
The formula features Hyaluronic Acid and ALFAPARF MILANO PROFESSIONAL’s 3D Technology, and it can deliver up to three levels of lift with 100% gray coverage. It’s also PPD-free and formulated with a low percentage of ammonia during application.
Behind the chair, that gives you a lot to work with:
• gray coverage
• permanent root formulas
• blondes
• dimensional brunettes
• coppers and reds
• corrective color
• full color changes
Evolution of the Color mixes 1:1.5 with Oxid’O, with standard processing at 35 minutes.
Basically, when the job calls for true permanent-color performance, EOC is built for it.
EVOLUTION OF THE COLOR SHINE EFFECT: PERMANENT COLOR, EXTRA SHINE
Then there are clients who want the color to look glossy before the styling even starts.
Evolution of the Color Shine Effect is still permanent color — this isn’t just a gloss — but it approaches permanent color a little differently.
The ammonia- and MEA-free formula uses patented Color Lamination Technology to deliver luminous color while helping keep cuticle opening minimal. It offers up to three levels of lift and 100% gray coverage, so it can handle real permanent-color services while putting a major focus on shine.
This is a good one to think about when the end result needs to feel especially reflective:
• glossy brunettes
• dimensional blondes
• rich coppers
• vibrant reds
• luminous gray coverage
• permanent color where shine is a big part of the finish
Shine Effect mixes 1:1 with Oxid’O.
So when the client needs permanent color but the brief is also “make it ridiculously shiny,” there’s a tube for that.
COLOR WEAR: WHEN PERMANENT COLOR IS MORE THAN YOU NEED
Not every client needs permanent color from roots to ends.
Honestly, a lot of the time the root and the lengths need two completely different things.
Maybe the roots need permanent gray coverage, but the ends just need their tone brought back to life. Maybe a blonde needs a shift in reflect. Maybe an existing brunette needs more dimension without another round of permanent color through previously colored hair.
That’s where Color Wear comes in.
Color Wear is a vegan demi-permanent system with more than 40 shades. The formula is Arginine-based, has a gel-cream texture and is free from ammonia, MEA, PPD, alcohol and silicones.
It’s a really useful tool for:
• refreshing faded mids and ends
• gray blending
• tone-on-tone color
• adjusting unwanted reflects
• adding dimension
• refreshing existing color
• pairing with permanent color at the root
The Color Wear shades are also tonally aligned with Evolution of the Color, which makes working between the systems much more intuitive.
Standard Color Wear mixing is 1:2 with Oxid’O, with processing generally ranging from 10–25 minutes depending on the service. For specific applications, use the technical chart for the correct developer, ratio and timing.
ONE HEAD OF HAIR CAN NEED MORE THAN ONE TOOL
This is where product knowledge actually makes life easier behind the chair.
A client might need permanent coverage at the root and only a demi refresh through the ends.
Another might need lift and coverage but specifically want a super-luminous finish.
Someone else may only need a tonal adjustment and no permanent color at all.
The answer doesn’t always have to be one formula pulled from scalp to ends.
Choosing the right color system for each part of the service can help preserve previous work, avoid doing more than the hair needs and give you more control over the finished result.
GREAT ARTISTS NEED GREAT TOOLS
There’s a reason crayons, colored pencils and markers all exist.
They can all make color. They just don’t make it in exactly the same way.
Professional hair color works the same way.
Evolution of the Color gives you dependable permanent performance.
Evolution of the Color Shine Effect gives you permanent performance with a serious focus on luminosity.
Color Wear gives you flexibility when the job is more about refreshing, refining, blending or shifting tone.
The artistry still happens behind the chair.
Having the right tools just gives you more ways to get there.
