Evolution of the Color - Renewed Formula - Platinums

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Alfaparf Milano Professional's Evolution of the Color, is taking your color game to the next level with our same, trusted formula, now packed with advanced features and benefits, ready to inspire fresh ideas and elevate your services. From protecting against blue light to providing maximum care with hyaluronic acid, our vegan formula has got you covered. It's all about achieving stunning results while keeping your clients' hair healthy and vibrant. Ready to take your coloring skills to the next level? 


100% Gray Hair Coverage with 4 Natural Series 

Unlock the power to seamlessly conceal every strand of grey with our meticulously curated Natural Series, ensuring flawlessly blended results.  

Up to 3 Levels of Lightening 

Illuminate your clients' locks with up to three levels of stunning lightening, allowing you to unleash your creativity and achieve mesmerizing transformations.  

Perfect Cosmeticity 

Experience unparalleled ease of application and seamless integration with existing hair tones, resulting in a finish that exudes sophistication and refinement.  

Maximum Care for Your Hair 

Infused with a nourishing blend of ingredients, our formula goes beyond coloring, providing the hair with the TLC it deserves, leaving it feeling irresistibly soft and silky.  

Hyaluronic Acid 

Delve into the realm of luxury with the inclusion of hyaluronic acid, known for its hydrating properties, ensuring your hair remains hydrated and radiant throughout the coloring process.  

Free from PPD  

Rest assured knowing that our formula is crafted with safety in mind, free from PPD and other harsh chemicals, offering a gentle yet effective coloring experience for you and your clients. 

All of the new benefits since EOC relaunch: 

Patented Color Guard Technology  

Elevate your coloring expertise with our exclusive technology, meticulously crafted to preserve the vibrancy and longevity of your stunning creations.  

Blue Light Protection  

Shield your hair from the harmful effects of blue light, ensuring your color remains as captivating as the day it was applied.  


Alfaparf Milano Evolution of the Color Cube is a permanent hair coloring cream, enriched with Hyaluronic Acid and formulated without PPD. Evolution of the Color delivers color excellence, 100% grey coverage, longevity, and perfect hair integrity thanks to its innovative 3D technology and Italian formula.

The 3D Technology perfectly colors hair due to three exclusive components:

  • Multi Lamellar Vehicle (MLV) protects the pigments during the mixing phase to prevent oxidation and allow pigments to penetrate deeper into the hair shaft. Pigments remain small, and as a result, the cuticle remains undamaged, softer, and with a more vibrant color.
  • Hyaluronic Acid (HA) delivers unbeatable, long-lasting color results with increased shine and exceptional hydration and conditioning properties. It allows a perfectly even color distribution and adherence, for better coverage and greater elasticity.
  • Hyper-Intense Color System (HCI) are crystallized micro-pigments to penetrate the shaft for a higher pigment concentration and minimal opening of the cuticle. Pigments transform into complex molecules that give an extremely pure and shiny end-result.


  • Contains 3D Technology: Hyaluronic Acid (HA), Multi-Lamellar Vehicle (MLV), and Hyper-Intense Color System (HCI)
  • Lifting power, up to 3 levels
  • 100% grey coverage
  • Low alkalinity (.07% during application)
  • No PPD, for an even less sensitizing formula
  • Provides elasticity and resistance to damage
  • Minimal opening of the cuticle
  • Intense color and vibrancy
  • Incredible shine
  • Long lasting color
  • Final color purity 99%


How To Use

Mix Evolution of the Color with Oxid'o in a mixing ratio of 1:1.5 in a bowl. Apply the mixture to dry, unwashed hair. Processing time 35 minutes.

Download Step-by-Step here


For ingredient listing by shade, click here.