Permanent vs. Demi: Here are three questions to ask yourself when selecting a color line to tone with.

• Do I want lift?
  One of the foundational differences between permanent vs demi permanent color is their ability to lift natural pigment out of the hair. This is an easy first question to ask to make your decision. I may not want added lift if I am working with my clients natural base as it can potentially shift if I tone with permanent & expose unwanted warmth. When toning platinum palettes however, that lift helps make the end result as clean and light as possible when you use our Harmonizers (permanent toners).

• Do I need gray coverage at my client’s base?
  Great news, you can get 100% gray coverage when using Alfaparf Milano’s permanent or demi permanent range, your choice can be based on what type of coverage you are looking for to suit your client’s canvas and lifestyle. If your client wants opaque coverage, go for permanent. If your client wants a softer grow out and also gets highlights, a demi permanent base may be a better option.

• Does my client want contrast or softness?
  Toning with demi will only change the lifted parts of the hair. Toning with permanent can shift any pieces of hair that have not been highlighted. When thinking about how my client wants her end result to look I always like to ask about their contrast preference. If they like to see definitive highlights next to their remaining natural ends, I’ll tone with demi. If they want everything to become more of one unified color with just dimensional differences, I’ll tone with permanent.

FORMULA:
Base Color: Color Wear (5g) 8.31 + (5g) 9.13 + (20g) 5vol
Dimensional Accent: Color Wear (10g) 10.02 + 10 pumps Bronze Pigment + (20g) 5vol 

Ciao for now
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